The Challenge

Dado Kitchens needed to position themselves as a high-end kitchen renovation provider. They had no branding, no online presence, and no clear way to showcase their portfolio to capture new leads. The goal was to create a brand that felt premium and a website that functioned as both a storefront and a lead-generation engine.

The challenge for this project was to create an online presence that was both in-line with what customers expect from a premium renovation brand but also unique enough to stand out from the rest of the renovation brands in Canada.

The solution

We began by crafting three distinct brand identity concepts each with a distinct look and feel for the brand. One of these was selected and refined into a modern, sophisticated logo and visual identity that captured the elegance and craftsmanship behind Dado Kitchen’s work.

From there, we designed a sleek and user-focused Webflow website. It clearly presented their services, pricing, and process, while putting their project portfolio front and center. Special attention was given to user experience—making it easy for potential clients to browse kitchen styles, explore past renovations, and understand what to expect.

To convert visitors into leads, we built a streamlined client capture funnel. Prospects can either fill out a detailed form or book a call directly through Calendly—creating multiple entry points for high-intent customers.

Results

• Brand Identity: A complete visual identity crafted from scratch.

• Digital Presence: A 5-page premium Webflow site aligned with the high-end service they offer.

• Lead Funnel: Custom form + Calendly integration to increase conversions.

• Credibility Boost: A polished portfolio that builds trust and attracts new clients.

Dado Kitchens went from just a name to a refined, established brand with a premium digital storefront—ready to grow, convert, and impress.